Tech giant, Intel to sponsor the Olympics to display VR and other technology

June 28, 2017, 7:42 p.m. By: Vishakha Jha

Intel to sponsor the Olympics

According to the recent announcement by Intel, they have planned to team up with International Olympic Committee to present 5G wireless, immersive virtual reality, 3D, drones, artificial intelligence, and other technologies during the Olympics. IOC President Thomas Bach and Intel CEO Brian Krzanich have signed the agreement during an event in Manhattan.

Intel is stepping forward at a time when interest in the Olympics is globally reducing so it is expected that the sponsorship could bring a broad push into sports with the technology. Bringing on a technology sponsor like Intel is said to be IOC's strategy to reach a younger demographic to help in enhancing viewership.

The first Olympic Games involving the Intel sponsorship will be in Pyeongchang, South Korea, in 2018 in which Intel is expected to provide real-time virtual reality viewing of the Winter Olympic Games.

It appears Intel is entering into the world of sports to provide it with the technological support. Recently, they have also announced a deal with Major League Baseball to use its True VR technology to broadcast live games and highlights which will enable fans with the option of choosing between four different VR angles, access to stats, player data and the second screen.

Intel also has a VR deal with the National Collegiate Athletic Association and Turner Broadcasting to produce March Madness games and is a replay partner of both the NFL and NBA. Intel's 360 Replay technology, which allows sports replays from different angles, was used earlier this year in Fox's Super Bowl coverage. So soon we are expected to enter into an era where collaboration between Sports and Technology could bring revolutionary changes.

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