Airline companies are experimenting a lot with the augmented reality and virtual reality technology to enhance the user experience. It all started with the airline in New Zealand opting to use the AR and VR technology but now it has expanded to different parts of the world. Vistara has decided to use the AR technology on the cover of its magazine in tandem with its recently introduced Airbus A320Neo aircraft.
A320Neo aircraft includes a cabin for mood lighting, comfortable seats and new boarding and landing music having various genres like Jazz, Soft Rock. Vistara will use AR to bring its magazine cover picture to life. Passengers will have to download the Vistara app to experience this. The app is available on both Android and iOS platform. They will have to simply hover their smartphone’s camera over the cover picture of the magazine marked with the play button. This will showcase the behind the scene videos of the new fleet.
Vistara will start this technology in India and will be the first one to do so in the country. But when we look all around the world, we will find that all the big airline companies have slowly realized the potential of VR and AR technology and how it can help in improving the user experience. Last year, Emirates also launched the world’s first interactive amenity kit in the economy class that uses AR technology as the ‘visual browse’ to unlock content on mobile devices. The passenger can unlock various mobile entertainment content on their mobile device by downloading the Blippar app and using it to scan the patterns of the kit bags.
Air New Zealand also collaborated with Microsoft and Dimension Data to allow flight attendants to aggregate and display key customer information directly in front of them.
These developments and the use of AR/VR technology in the airline industry clearly indicates the vast potential of the technology and how it can help provide the better experience to users.
Image Source: The Indian Express