Clash of Clan is one of the top 10 grossing games on the app stores and one of the reasons behind this success is that the company always remains updated with the latest technology. Clash of clan is one game which is constantly updated. Now, SuperCell (creator of the clash of the clan) has joined hands with one of the biggest social networking site, Facebook, to promote the mobile strategy game with an augmented reality experience on a smartphone. This is a great initiative by SuperCell as they have realized the potential of Augmented Reality.
One of the main reason why many companies fail is that they are too rigid in their approach and do not change themselves according to the latest technology, but SuperCell does not want to make the same mistake. SuperCell revealed a video that showed the Builder (the character who is responsible for building things in the game) left for greener pastures as he was fed up of the building being destroyed constantly. Builder will appear in augmented reality, using Facebook’s AR studio.
According to the plan, the players will be able to put themselves in the Builder’s shoes. They will have to point the camera at themselves then they don the Builder clothes and complete with his looks. And when they will flip the camera around, they can place the Builder in the real world.
Leo Olebe, director of global games partnerships at Facebook said,” Facebook’s AR studio is about getting people to celebrate what they love and cherish and allowing them to share it. Facebook announced AR studio at its F8 event.”
Electronic Arts rolled out the integration of the first game using Facebook’s AR studio for Mass Effect: Andromeda. Players can select characters that they want to transform into and share with their friends. The effect also has in-game stats so people can compare their multiplayer match results with friends.
Nike also rolled out an AR Studio effect which lets the runners track and share milestones and recent running routes with friends.
The recent effects from Facebook suggest that AR is future and the company wants to establish itself in the market. There are many new companies who are trying to use AR Studio. AR is only going to get bigger as the camera transforms your reality into a fantasy.