Quartz to add AR models to its news report

Sept. 22, 2017, 12:16 p.m. By: Pranjal Kumar


Augmented reality has been the top headlines ever since Apple has launched ARKit. Google soon followed the path only to come up with their own AR development environment ARCore. This recent push in the development of AR technology by big Tech giants has also encouraged smaller companies to shift to AR and VR. Now that Apple rolled out iOS 11 to all users with compatible devices, users are starting to see AR pop up in various places.

Quartz, which is known for delivering all the happing’s around the globe in short words have decided to use AR technology for giving an entirely new dimension to new reading. Readers will have the option to dive into more detail if they want or move on to the next story. Quartz has added a 3D rendering of the Cassini probe which recently entered a permanent retirement on Saturn. The company has decided to use emoji and animated GIFs to provide a unique experience.

But one of the biggest hurdle that the company has to face is to look for 3D models, to begin with. Even after finding the proper model, the model needs to be realistic. So, the company has decided to use Cassini model. John Keefe, Quartz’s product manager said that they are using ARKit for this purpose which takes care for most of the things. Keefe also told that they are looking to add at least one AR story in the app which will give readers a new way of experiencing the news.

Currently, interaction with the 3D models is only limited to simply walking around the objects but the company has assured that they are soon going to come up with the several new features.

It’s not the first time that some company has decided to change the reading style. New York Times also uses VR and 360-degree experience for news reading. But, using AR does give Quartz a bit advantage as it’s a lot less labor than creating VR experiences. Also in AR, you don’t have to create the whole world. Let’s see how the company goes with the latest technological update.