Microsoft opens a hologram studio for AR and VR content

Oct. 30, 2017, 3:55 p.m. By: Pranjal Kumar

Microsoft AR+VR

Microsoft might not have been that much interested in working with AR and VR technologies but this did not stop the tech giant from opening a new studio to enable customers to create holograms that can be used for mixed reality experiences from a 2D screen to a fully immersive VR.

With this release, Microsoft has now three mixed reality video creation studios to help kickstart holographic content for its upcoming Windows 10 VR headset and AR-based HoloLens headset. Microsoft has opened its new studio at its Microsoft Reactor in San Francisco which is also the home to the flagship Mixed Reality Capture Studio and its Mixed Reality Academy. The other two studios are located at its Redmond headquarters and one is in London (run by Dimension Studio).

Microsoft wants to help partners, creative agencies, studios, application developers, and others to create the best immersive mixed reality content. It seems like that they do not want to leave any stone unturned to make mixed reality as popular as AR and VR. Microsoft has also expanded its Windows 10 fall Creators update. The recent update brought the support for mixed reality content which can be viewed through VR headset from companies like HP, Dell, Lenovo, Acer, and Samsung.

The studio uses more than 100 cameras to capture performances. Its computer vision algorithm creates 3D surfaces based on whatever the cameras captured. The camera outputs 10GB of raw footage per second which is then compressed for easier transmission and viewing. Microsoft said that it can compress playback down to about the same bandwidths as HD video. According to an estimate, the new studio is capable of capturing around an hour of continuous footage.

Microsoft has also acquired AltSpace VR to push its AR and VR services. Microsoft has also said that they will continue to open more Studios in coming time under licensing agreements similar to its partnership with Dimension Studios.

Image Source: ZDNet