Gatwick airport is the London’s second busiest airport. They moved one step further than using augmented reality in flight. They have decided to use augmented reality to help the passengers to catch their flight.
Gatwick Airport has installed 2,000 beacons in two terminals. This is the world’s first augmented reality wayfinding app which will be installed in both Heathrow and Gatwick airports.
Gatwick airport authority was assigned 2.5 billion euro to enhance the customer experience. They have used a fair share of this money to install 2,000 beacons.
This will help the passengers to move around the airport without missing their flight.
It is an indoor version of Google or Apple Maps.
This system works with the help of smartphones camera. It uses the camera to detect the beacons which help the passengers to locate the important location. These locations could be check-in-desk, baggage carousel, departure gates.
Gatwick airport authority has assured that they will not use this to collect any personal user’s data.
But, they might use this to calculate the traffic at any particular location in the airport.
Abhi Chacko, the IT head of Gatwick airport said,” This system will not only help customers in catching their flight. But, it will also display the timely offers that could save customers some money.”
He also said that later there will be may features that will be added. He told that the airline's authority could use this app to send reminders to the customers when they are late.
This will also help in marketing as the app may display the add using the beacons technology.
Image Source: Interesting engineering